“It flies only who dares to do it” – Luis Sepulvèda.
Fly beyond appearances, ordinariness and fear to experiment innovative choices made with social and environmental ethics and respect for textile fibers. Why?
Because IMESA S.p.A. strongly believes in the central role of the process.
Optimising washing processes means knowing and mastering their dynamics and parameters, intervening consciously in the various stages to ensure the best performance in terms of economy, cleanliness, control and durability of fabrics.
OPTIWASHⓇ is one of the fundamental keys of these processes. OPTIWASHⓇ basic detergent is a brand of IMESA S.p.A, designed for the Italian market but which will also be developed for international markets in the near future.