Optiwash - IMESA S.p.A.

Performance Optimizer

“It flies only who dares to do it” – Luis Sepulvèda.

Fly beyond appearances, ordinariness and fear to experiment innovative choices made with social and environmental ethics and respect for textile fibers. Why?

Because IMESA S.p.A. strongly believes in the central role of the process.

Optimising washing processes means knowing and mastering their dynamics and parameters, intervening consciously in the various stages to ensure the best performance in terms of economy, cleanliness, control and durability of fabrics.

OPTIWASHⓇ is one of the fundamental keys of these processes. OPTIWASHⓇ basic detergent is a brand of IMESA S.p.A, designed for the Italian market but which will also be developed for international markets in the near future.

Why OPTIWASH^Ⓡ

Because mechanical action, temperature and time alone are not enough to optimise the process and ensure optimum performance. Chemical substances also play an important role in removing stains and sanitizing clothes. The OPTIWASHⓇ brand was therefore created with a clearly defined mission: a line of affordable, safe, effective soaps that contribute, in the process, to preserving textile fibres, resulting in greater durability of the fabric over time.

In a washing cycle consisting of several phases (pre-wash; wash; rinse; spin), the chemical substances used to remove stains of various kinds can never be the same. This is why soaps, in professional laundries, has a very complex formulation and is diversified in terms of components and usage strategies. Using the appropriate dosage of the correct detergent completes and contributes to the success of the entire process.

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DID YOU KNOW THAT ….

The logotype OPTIWASH® is based on three distinctive elements:

the flowing of water
embracing green environments
nature the roots of origin (by Imesa)

The harmonious shapes of the logo evoke the viscosity of the detergent mixed with water, whose curved lines paint a wobbly drop sliding from a leaf to land in a sinuous green embrace.